Baker. Creator. Maker.
Hi! I’m Becca. I’m a digital gal based in Mesa, Arizona. I love all things digital strategy and audience analytics. I’m also a plant lady and a dog mom. On days off, you can find me crafting, baking or cooking a new recipe.
- Digital Audiences & Digital Analytics
- Writing & Storytelling
- Social Media Strategizing
- Project Management
My latest bakes & makes
From my blog
How I turned ABC’s “The Bachelor” into a successful newsroom beat
Here’s how I convinced a newsroom to let me write about a dating show and how it shaped my career.
Loss and love this holiday season
May you spend your holidays surrounded by loved ones, whether they are physically here with us, at a safe distance via Zoom or FaceTime, or through the spirit of those who have passed.