Certifications:
Inbound Marketing, HUBSPOT ACADEMY – Issued Sept. 2020
Social Media Marketing, HUBSPOT ACADEMY – Issued March 2021
Google Ads Display, GOOGLE – Issued Jan. 2022
Google Ads Search, GOOGLE – Issued Jan. 2021
Google Shopping Ads, GOOGLE – Issued Jan. 2022
Google Analytics Individual Qualifications, GOOGLE – Issued May 2021
Becca Smouse
Digital Communications Specialist, Social Media Strategist, Storyteller
I am a skilled digital communications specialist with experience in website content management, social media strategy, writing and editing, and audience analytics.
Areas of Expertise
Storytelling | Writing, Interviewing, Editing | Digital Producing | Social Media Strategy | Content Creation | Platforms: Google Analytics, Canva, MailChimp, SproutSocial
Work Experience
Digital Recruitment Specialist, Tempe Elementary School District
Tempe, AZ (June 2022 – Present)
Freelance Writer
Phoenix, AZ (Jan. 2022 – Aug. 2022)
Freelance business and dining feature writer for Community Impact Gilbert.
Faculty Associate, Walter Cronkite School of Journalism & Mass Communication, Arizona State University
Phoenix, AZ (Jan. 2022 – Aug. 2022)
MCO 335: Social Media – Course explores and critically analyzes the social, cultural, legal, ethical, economic and technological dimensions of social media tools from Facebook to Foursquare, Twitter to Flickr and beyond.
JMC 305: Multimedia Journalism – Course material consists of introduction to the Adobe Creative Suite, as well as website building best practices and multimedia storytelling fundamentals.
Program Coordinator, Walter Cronkite School of Journalism & Mass Communication, Arizona State University
Phoenix, AZ (May 2020 – May 2022)
Webmaster & Digital Media Coordinator, Tempe Union High School District
Tempe, AZ (August 2018 – May 2020)
Homepage & Social Media Producer, The Arizona Republic/azcentral.com
Phoenix, AZ (July 2017 – August 2018)
Education
MS: Digital Audience Strategy – Walter Cronkite School of Journalism and Mass Communication, Arizona State University (May 2022)
Relevant Coursework: Crisis Communication, Social Media Campaign and Engagement, Digital Audience Analytics, Search Engine Strategy and Digital Audience Acquisition, Diversity in Digital Audiences
BA: Journalism and Mass Communication – Walter Cronkite School of Journalism and Mass Communication, Arizona State University (May 2017)
Minor: Criminology and Criminal Justice | Special Degree: Barrett, The Honors College | Summa Cum Laude | Outstanding Undergraduate Student, May 2017 | Kappa Tau Alpha National Honor Society
Becca Smouse 