Resume

Certifications:

Inbound Marketing, HUBSPOT ACADEMY Issued Sept. 2020

Social Media Marketing, HUBSPOT ACADEMY Issued March 2021

Google Ads Display, GOOGLEIssued Jan. 2022

Google Ads Search, GOOGLEIssued Jan. 2021

Google Shopping Ads, GOOGLEIssued Jan. 2022

Google Analytics Individual Qualifications, GOOGLE Issued May 2021

Becca Smouse

Digital Communications Specialist

Social Media Strategist & Storyteller

I am a skilled digital communications specialist with experience in website content management, social media strategy, writing and editing, and audience analytics. I have a passion for metrics and data.

I am driven and hardworking. I love working collaboratively; I thrive in a teamwork-driven environment. I’m an excellent problem-solver and think quickly on my feet. I love learning new things and welcome challenges that force me to grow as a professional.

Areas of Expertise

Storytelling | Writing | Reporting | Digital Producing | Social Media Strategizing | Crisis Communications | Web Design | Organized | Team Player | Problem Solver | Google Analytics | Adobe: Premiere, Audition | CMS: WordPress, Blackboard, Wix

Work Experience

Freelance Writer
Phoenix, AZ (Jan. 2022 – Present)

Freelance business and dining feature writer for Community Impact Gilbert. Want to collaborate? Contact me!

Faculty Associate, Walter Cronkite School of Journalism & Mass Communication, Arizona State University
Phoenix, AZ (Jan. 2022 – Present)

Cronkite School faculty associate teaching MCO 335: Social Media – Course explores and critically analyzes the social, cultural, legal, ethical, economic and technological dimensions of social media tools from Facebook to Foursquare, Twitter to Flickr and beyond.

Previous courses:

JMC 305: Multimedia Journalism – Course material consists of introduction to the Adobe Creative Suite, as well as website building best practices and multimedia storytelling fundamentals.

Program Coordinator, Walter Cronkite School of Journalism & Mass Communication, Arizona State University
Phoenix, AZ (May 2020 – May 2022)

Helped students find internships, connecting them with recruiters and coordinating Cronkite Career Services programs and events. Organized and facilitated professional mentor program that matched 150+ undergraduate and graduate students with professionals in the media and communications industry. Knowledgeable of: Resume construction, LinkedIn strategies, Cover Letter writing, etc.

Creates targeted messaging for students and alumni through organic social media content (Instagram, Facebook, Twitter) and email newsletter creation via Salesforce. Managed alumni groups on Facebook, LinkedIn.

Webmaster & Digital Media Coordinator, Tempe Union High School District
Tempe, AZ (August 2018 – May 2020)

Managed and updated 7 school websites and district website through CMS Blackboard; Social media coordinator for multiple Facebook, Twitter and Instagram profiles. Content creator, including pictures, video and web graphics, for all TUHSD web and mobile platforms. Populated TUHSD newsroom with digital stories highlighting students, staff, teachers and community partners.

Homepage & Social Media Producer, The Arizona Republic/azcentral.com
Phoenix, AZ (July 2017 – August 2018)

Organized digital content produced for azcentral.com; managed content for the brand’s desktop and mobile application; tracked story metrics; used SEO techniques to better audience reach; managed posts on azcentral Twitter, Facebook; created weekly content for a self-started beat on ABC’s “The Bachelor”.

Education

MS: Digital Audience Strategy – Walter Cronkite School of Journalism and Mass Communication, Arizona State University (May 2022)

Relevant Coursework: Crisis Communication, Social Media Campaign and Engagement, Digital Audience Analytics, Search Engine Strategy and Digital Audience Acquisition, Diversity in Digital Audiences

BA: Journalism and Mass Communication – Walter Cronkite School of Journalism and Mass Communication, Arizona State University (May 2017)

Minor: Criminology and Criminal Justice | Special Degree: Barrett, The Honors College | Summa Cum Laude | Outstanding Undergraduate Student, May 2017 | Kappa Tau Alpha National Honor Society

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