Resume

Becca Smouse is a current Program Coordinator at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. She is also pursuing a Master of Science degree in Digital Audience Strategy from the Cronkite School.

Certifications:

Inbound Marketing, HUBSPOT ACADEMY Issued Sept. 2020

Social Media Marketing, HUBSPOT ACADEMY Issued March 2021

Google Ads Display, GOOGLEIssued Jan. 2021

Google Ads Search, GOOGLEIssued Jan. 2021

Google Analytics Individual Qualifications, GOOGLE Issued May 2021

Becca Smouse

Digital Marketing Strategist

Social Media Specialist & Storyteller

I am a skilled digital marketing specialist with experience in website content management, social media strategy, writing and editing, and audience analytics. I have a passion for metrics and data.

I am driven and hardworking. I love working collaboratively; I thrive in a teamwork-driven environment. I’m an excellent problem-solver and think quick on my feet. I love learning new things and welcome challenges that force me to grow myself as a professional.

Areas of Expertise

Storytelling | Writing | Reporting | Digital Producing | Social Media Strategizing | Crisis Communications | Web Design | Organized | Team Player | Problem Solver | Motivated | Google Analytics

Work Experience

Program Coordinator, Walter Cronkite School of Journalism & Mass Communication, Arizona State University
Phoenix, AZ (May 2020 – Present)
Responsible for helping current students find internships, connecting them with recruiters and coordinating Cronkite Career Services programs and events. Organized and facilitated professional mentor program that matched 100+ true freshmen and transfer students with professionals in the media industry. Knowledgable of: Resume construction, LinkedIn strategies, Cover Letter writing, etc.

Webmaster & Digital Media Coordinator, Tempe Union High School District
Tempe, AZ (August 2018 – May 2020)
Managed and updated 7 school websites and district website through CMS Blackboard; Social media coordinator for multiple Facebook, Twitter and Instagram profiles. Content creator, including pictures, video and web graphics, for all TUHSD web and mobile platforms.

Homepage & Social Media Producer, The Arizona Republic/azcentral.com
Phoenix, AZ (July 2017 – August 2018)
Organized digital content produced for azcentral.com; managed content for the brand’s desktop and mobile application; tracked story metrics; used SEO techniques to better audience reach; managed posts on azcentral Twitter, Facebook; created weekly content for self-started beat on ABC’s “The Bachelor”

Education

MS: Digital Audience Strategy – Walter Cronkite School of Journalism and Mass Communication, Arizona State University (Expected Graduation: May 2022)

BA: Journalism and Mass Communication – Walter Cronkite School of Journalism and Mass Communication, Arizona State University (May 2017)

Minor: Criminology and Criminal Justice | Special Degree: Barrett, The Honors College | Summa Cum Laude | Outstanding Undergraduate Student, May 2017 | Kappa Tau Alpha National Honor Society

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