Resume

Becca Smouse is a current Program Coordinator at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. She is also pursuing a Master of Science degree in Digital Audience Strategy from the Cronkite School.

Certifications:

Inbound Marketing, HUBSPOT ACADEMY Issued September 2020

Google Analytics for Beginners, GOOGLE Issued June 2020

Becca Smouse – Digital Producer

I am a skilled digital producer, content organizer, and writer. I have a passion for metrics and data. I am driven and hardworking. I love working collaboratively; I thrive in a teamwork-driven environment. I’m an excellent problem-solver and think quick on my feet. I love learning new things and welcome challenges that force me to grow myself as a professional.

Areas of Expertise

Storytelling | Writing | Reporting | Digital Producing | Social Media Strategizing | Crisis Communications | Web Design | Organized | Team Player | Problem Solver | Motivated | Google Analytics

Work Experience

Program Coordinator, Walter Cronkite School of Journalism & Mass Communication, Arizona State University
Phoenix, AZ (May 2020 – Present)
Responsible for helping current students find internships, connecting them with recruiters and coordinating Cronkite Career Services programs and events. Organized and facilitated professional mentor program that matched 100+ true freshmen and transfer students with professionals in the media industry. Knowledgable of: Resume construction, LinkedIn strategies, Cover Letter writing, etc.

Webmaster & Digital Media Coordinator, Tempe Union High School District
Tempe, AZ (August 2018 – May 2020)
Managed and updated 7 school websites and district website through CMS Blackboard; Social media coordinator for multiple Facebook, Twitter and Instagram profiles. Content creator, including pictures, video and web graphics, for all TUHSD web and mobile platforms.

Homepage & Social Media Producer, The Arizona Republic/azcentral.com
Phoenix, AZ (July 2017 – August 2018)
Organized digital content produced for azcentral.com; managed content for the brand’s desktop and mobile application; tracked story metrics; used SEO techniques to better audience reach; managed posts on azcentral Twitter, Facebook; created weekly content for self-started beat on ABC’s “The Bachelor”

Education

MS: Digital Audience Strategy – Walter Cronkite School of Journalism and Mass Communication, Arizona State University (Expected Graduation: May 2022)

BA: Journalism and Mass Communication – Walter Cronkite School of Journalism and Mass Communication, Arizona State University (May 2017)

Minor: Criminology and Criminal Justice | Special Degree: Barrett, The Honors College | Summa Cum Laude | Outstanding Undergraduate Student, May 2017 | Kappa Tau Alpha National Honor Society

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