Becca Smouse

Digital Communications Specialist

Resume

Download my Resume
rsmouse@asu.edu

Certifications:

Inbound Marketing, HUBSPOT ACADEMY – Issued Sept. 2020

Social Media Marketing, HUBSPOT ACADEMY – Issued March 2021

Google Ads Display, GOOGLE – Issued Jan. 2022

Google Ads Search, GOOGLE – Issued Jan. 2021

Google Shopping Ads, GOOGLE – Issued Jan. 2022

Google Analytics Individual Qualifications, GOOGLE – Issued May 2021

Becca Smouse

Marketing & Communications Specialist, Social Media Strategist, Storyteller

I am a skilled digital communications specialist with experience in website content management, social media strategy, writing and editing, and audience analytics.

*Relocating to Salt Lake City, UT – seeking hybrid/on-site digital marketing & communications opportunities* (open to remote work)

Areas of Expertise

Storytelling | Writing, Interviewing, Editing | Digital Audience Analytics | Social Media Strategy | Content Creation | Platforms: Meta Business Suite, Google Analytics, Canva, MailChimp, SproutSocial

Work Experience

Digital Recruitment Specialist, Tempe Elementary School District
Tempe, AZ (June 2022 – Present)

  • Key Skills: Developing Marketing Campaign, Paid Social + Audience Targeting (Meta Business Suite), Digital Communication Strategy, Branding, Photography, Storytelling, Social Media Management (SproutSocial), Internal Email Communication (MailChimp)

Faculty Associate, Walter Cronkite School of Journalism & Mass Communication, Arizona State University
Phoenix, AZ (Jan. 2022 – Aug. 2022)

  • MCO 335: Social Media – Course explores and critically analyzes the social, cultural, legal, ethical, economic and technological dimensions of social media tools from Facebook to Foursquare, Twitter to Flickr and beyond.
  • JMC 305: Multimedia Journalism – Course material consists of introduction to the Adobe Creative Suite, as well as website building best practices and multimedia storytelling fundamentals.

Program Coordinator, Walter Cronkite School of Journalism & Mass Communication, Arizona State University
Phoenix, AZ (May 2020 – May 2022)

  • Key Skills: Website Management (WIX, WordPress), Social Media Content Creation, Salesforce, Project Management, Group Presentations

Webmaster & Digital Media Coordinator, Tempe Union High School District
Tempe, AZ (August 2018 – May 2020)

  • Key Skills: Organic Storytelling, Social Media Management, Website Management (Blackboard), Digital Content Creation, Photography/Videography, Graphic Design (Canva)

Homepage & Social Media Producer, The Arizona Republic/azcentral.com
Phoenix, AZ (July 2017 – August 2018)

  • Key Skills: Writing on Deadline, Editing, Interviewing, Beat Writing, Social Media Scheduling (HootSuite), Content Management, Digital Producing

Education

MS: Digital Audience Strategy – Walter Cronkite School of Journalism and Mass Communication, Arizona State University (May 2022)

Relevant Coursework: Crisis Communication, Social Media Campaign and Engagement, Digital Audience Analytics, Search Engine Strategy and Digital Audience Acquisition, Diversity in Digital Audiences

BA: Journalism and Mass Communication – Walter Cronkite School of Journalism and Mass Communication, Arizona State University (May 2017)

Minor: Criminology and Criminal Justice | Special Degree: Barrett, The Honors College | Summa Cum Laude | Outstanding Undergraduate Student, May 2017 | Kappa Tau Alpha National Honor Society